By Staff Reporter,
The Independent Broadcasting Authority (IBA) has called on broadcasting stations across the country to ensure the responsible and ethical use of Artificial Intelligence (AI) in their operations.
IBA Director General, Webster Malido noted in a statement availed to Mafken News that emerging technologies are increasingly shaping content production, programming, and audience engagement in the broadcasting sector.
Mr. Malido emphasized that while Artificial Intelligence offers opportunities to improve efficiency and drive innovation, it must remain a supportive tool and should not replace human editorial judgement or accountability.
He further urged broadcasters to establish clear internal policies and editorial guidelines to safeguard accuracy, credibility, and public trust, and to ensure AI is used responsibly and ethically while protecting audiences from misinformation and content manipulation.
He reaffirmed the Authority’s commitment to reviewing regulatory frameworks and engaging stakeholders to ensure broadcasting standards remain responsive to technological developments, while maintaining a balance between innovation and responsibility.
